SaaS Dashboard

Monitor MRR, retention cohorts, plan distribution, and subscription health at a glance.

12.4%

$142,800

MRR

8.2%

4,829

Active Subscriptions

0.6%

2.4%

Churn Rate

6.8%

$8,420

Customer LTV

Cohort Retention Analysis

Monthly cohorts tracked over 6-month retention horizon — color intensity reflects retention %

CohortSizeMonth 1Month 2Month 3Month 4Month 5Month 6
Jan 2024184
100%
82%
74%
68%
62%
58%
Feb 2024212
100%
84%
76%
71%
64%
60%
Mar 2024248
100%
88%
80%
74%
68%
64%
Apr 2024224
100%
86%
78%
72%
66%
May 2024286
100%
90%
82%
76%
Jun 2024312
100%
92%
84%
Jul 2024268
100%
88%
Aug 2024294
100%
Sep 2024242
100%
Oct 2024218
Nov 2024196
Dec 2024168
Avg 6-month retention: 60.5% Best cohort: Mar (64%)
5 active cohorts in retention window

MRR Growth

MRR vs Net Retention Revenue vs Churn MRR (12 months)

Customers by Plan

Distribution across tiers — 4,829 total

4,829Total Customers
Free42%
Starter28%
Pro22%
Enterprise8%

Plan Distribution

Customer count and MRR contribution by plan tier

Free

2,028 customers

$0/mo
Customer share42.0%
MRR contribution0.0%

Starter

1,352 customers

$40,560/mo
Customer share28.0%
MRR contribution28.4%

Pro

1,062 customers

$74,340/mo
Customer share22.0%
MRR contribution52.1%

Enterprise

387 customers

$27,900/mo
Customer share8.0%
MRR contribution19.5%

Recent Activity

Signups, upgrades, and cancellations in the last 6 hours

Acme CorpPro

Sarah Chen · 2 min ago

Signup
Globex IncEnterprise

Marcus Webb · 18 min ago

Upgrade
InitechStarter

Priya Patel · 42 min ago

Signup
Umbrella CoPro

James O'Connor · 1 hr ago

Cancellation
Stark IndustriesEnterprise

Elena Rodriguez · 2 hr ago

Upgrade
Wayne EntPro

David Kim · 3 hr ago

Signup
HooliStarter

Lisa Park · 5 hr ago

Cancellation
Pied PiperPro

Richard Hendricks · 6 hr ago

Signup

At-Risk Accounts

Accounts showing churn signals — contact within 7 days

4 accounts
AccountPlanMRRDays IdleHealth Score
Soylent CorpEnterprise$1,80014d
28
CyberdynePro$7009d
34
Tyrell CorpPro$70021d
52
Weyland-YutaniEnterprise$1,80028d
58

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