Marketing Dashboard
Track campaign performance, budget allocation, audience funnel, and ROAS in real time.
4%
24
Active Campaigns
14.2%
2.4M
Total Reach
2.1%
8.4%
Engagement Rate
0.6pt
4.2x
Avg ROAS
Social
Summer Launch 2024
Live · syncing every 5 min
Budget$32.4K / $48K
68% spent
ROAS
4.8x
37% Search
Black Friday Teaser
Live · syncing every 5 min
Budget$18.9K / $32K
59% spent
ROAS
5.2x
49% Video
Brand Awareness Q4
Live · syncing every 5 min
Budget$41.2K / $56K
74% spent
ROAS
3.4x
-3%Campaign Performance
Impressions, engagements & conversions (12 weeks, in K)
Budget Allocation
Spend by channel — $268K total
$268KTotal Spend
Social38%
Search24%
Display18%
Email12%
Video8%
Campaign Funnel
Audience journey from awareness to retention
Awareness
548,000100%
39.8%conversion from Awareness
Interest
218,00039.8%
38.6%conversion from Interest
Consideration
84,20015.4%
34.0%conversion from Consideration
Conversion
28,6005.2%
43.4%conversion from Conversion
Retention
12,4002.3%
Overall funnel conversion: 5.2% Target: 6.5% — 80% attained
Top Campaigns
All active and recently completed campaigns
| Campaign | Channel | Budget | Spent | Conversions | ROAS | Status |
|---|---|---|---|---|---|---|
C1Summer Launch 2024 | Social | $48K | $32.4K | 1,248 | 4.8x | Active |
C2Black Friday Teaser | Search | $32K | $18.9K | 980 | 5.2x | Active |
C3Brand Awareness Q4 | Video | $56K | $41.2K | 720 | 3.4x | Active |
C4Email Drip — Onboarding | $12K | $9.2K | 642 | 6.1x | Paused | |
C5Display Retargeting | Display | $24K | $18.4K | 412 | 2.8x | Active |
C6Influencer Collab Series | Social | $38K | $38.0K | 1,080 | 4.2x | Ended |
C7Holiday Gift Guide | Search | $18K | $12.4K | 528 | 3.8x | Active |
Audience Demographics
Age distribution of reached users
18-2422%
25-3438%
35-4424%
45-5411%
55+5%
Top segment: 25-34 (38%) Highest LTV: 35-44
Channel Mix
38%
$102K
Social
24%
$64K
Search
18%
$48K
Display
12%
$32K
8%
$22K
Video
0%
$0K
Other